Issue #47
I’m confused about Unilever. Feels like they are doubling down on a strategy that is losing effectiveness. I think the brands that start producing entertainment instead of any type of advertisement (influencers included) will net out ahead.
I’m confused about Unilever. Feels like they are doubling down on a strategy that is losing effectiveness. I think the brands that start producing entertainment instead of any type of advertisement (influencers included) will net out ahead.