Rise Up | Jonathan Trimble | Substack

Unilever's influencer shift, why Tesla is worried about a trade war, and the forgotten brands making a comeback

Mar 14 •

Jonathan Trimble

Insurgent brands, the rise—and struggles—of Gen Alpha, and the brand moves of the week

Mar 7 •

Jonathan Trimble

Why brands are cutting senior marketers, Lululemon's glow up, and Steve Jobs turns 70

Feb 28 •

Jonathan Trimble

Unsupported CMOs, the new soda wars and how to practice 'lemonading' - the week's biggest stories in brands

Feb 21 •

Jonathan Trimble

From AI boyfriends to trillion-dollar tantrums—plus, what happened to Duo?

Feb 14 •

Jonathan Trimble

Rise Up

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