OpenAI cuts back on side quests: is Jony Ive building a $6.5 billion pen? 🖊️ Plus New Balance overtakes Nike, and all the latest brand news

Issue #84

Mar 20 • Jonathan Trimble

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February 2026

The Super Bowl ad that bit the hand. Plus, all the latest brand news.

Issue #83

Feb 17 • Jonathan Trimble

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Dr Pepper's $36 billion jingle is putting CMOs out of a job, plus all the latest brand news

Issue #82

Feb 1 • Jonathan Trimble

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January 2026

🧊 Comfort Under Pressure: What the Nike–Maduro Moment Really Tells Us About 2026

Issue #81

Jan 11 • Jonathan Trimble

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December 2025

Why the year in marketing is hard to wrap up. 2025 highlights plus all the latest in brands. The Happy Holidays Edition✨🫱🏻‍🫲🏼

Issue #80

Dec 19, 2025 • Jonathan Trimble

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Sorry Black Friday, we're just not that into you.🤑 Plus 40+ links of all the latest brand news.

Issue #79

Dec 5, 2025 • Jonathan Trimble

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November 2025

🫧 The AI bubble has already burst—in our minds. Plus, all the latest brand news.

Issue #78

Nov 21, 2025 • Jonathan Trimble

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6

🎄 Christmas ads: why crying is less profitable than clicks, plus all the latest brand news

Issue #77

Nov 7, 2025 • Jonathan Trimble

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Gifts you can’t put into words? Try a robot. Plus all the latest brand news.

Issue #76

Nov 5, 2025 • Jonathan Trimble

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October 2025

🧘🏼‍♀️ Lululemon's "nosedive" ad: When marketers confuse the soul of a brand with its share price, plus 40+ links of brand news

Issue #75

Oct 25, 2025 • Jonathan Trimble

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ChatGPT's brand makeover, Apple's next chapter and Alec's ice cream, all the latest in brand news

Issue #74

Oct 12, 2025 • Jonathan Trimble

8

September 2025

Ben & Jerry’s muzzled, OpenAI’s first brand campaign, Maxwell House becomes Maxwell Apartment …and all the latest in brand news

Issue #73

Sep 30, 2025 • Jonathan Trimble

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