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Unilever's influencer shift, why Tesla is worried about a trade war, and the forgotten brands making a comeback
Issue #47
Mar 14
•
Jonathan Trimble
4
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Unilever's influencer shift, why Tesla is worried about a trade war, and the forgotten brands making a comeback
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Insurgent brands, the rise—and struggles—of Gen Alpha, and the brand moves of the week
Issue #46
Mar 7
•
Jonathan Trimble
5
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Insurgent brands, the rise—and struggles—of Gen Alpha, and the brand moves of the week
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February 2025
Why brands are cutting senior marketers, Lululemon's glow up, and Steve Jobs turns 70
Issue #45
Feb 28
•
Jonathan Trimble
28
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Why brands are cutting senior marketers, Lululemon's glow up, and Steve Jobs turns 70
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Unsupported CMOs, the new soda wars and how to practice 'lemonading' - the week's biggest stories in brands
Issue #44
Feb 21
•
Jonathan Trimble
4
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Unsupported CMOs, the new soda wars and how to practice 'lemonading' - the week's biggest stories in brands
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From AI boyfriends to trillion-dollar tantrums—plus, what happened to Duo?
Issue #42
Feb 14
•
Jonathan Trimble
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From AI boyfriends to trillion-dollar tantrums—plus, what happened to Duo?
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What do Musk's bid for OpenAI and a Dyson Airwrap have in common?
Another day, another trillion dollar temper tantrum
Feb 12
•
Jonathan Trimble
1
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What do Musk's bid for OpenAI and a Dyson Airwrap have in common?
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Has Liquid Death still got liquidity?
Here's the inside track on whether having a disruptive brand still pays.
Feb 10
•
Jonathan Trimble
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Has Liquid Death still got liquidity?
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Tariffs, touchdowns and a shot of Starbucks: What's really moving marketing this week
Issue #42
Feb 7
•
Jonathan Trimble
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Tariffs, touchdowns and a shot of Starbucks: What's really moving marketing this week
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DeepSeek is the Lenovo of AI, hypercars, and the shifting role of marketing
Issue #41
Feb 1
•
Jonathan Trimble
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DeepSeek is the Lenovo of AI, hypercars, and the shifting role of marketing
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January 2025
Musk's odd salute, the top 10 brands, Stargate and the dog food parable
Issue #40
Jan 24
•
Jonathan Trimble
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Musk's odd salute, the top 10 brands, Stargate and the dog food parable
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TikTok may flicker back on, but has social media's authenticity gone dark forever?
The apps may still have our eyeballs, but trust? That now feels dangerously scarce.
Jan 19
•
Jonathan Trimble
1
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TikTok may flicker back on, but has social media's authenticity gone dark forever?
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TikTok ban latest, Musk 'A-team' and the design legacy of LA that fell to the fires
Issue #39
Jan 17
•
Jonathan Trimble
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TikTok ban latest, Musk 'A-team' and the design legacy of LA that fell to the fires
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