Sitemap - 2024 - Rise Up

TikTok’s Uncertainty, Instagram’s AI, and the Race for the Greatest Christmas Ad: 2024’s End-of-Year Brand Stories

Omnicom and IPG fret for their future, trust, transformation and the Twinkies rebrand

Jaguar's rebrand is a pump-and-dump; marketing genius Terence Reilly and the launch of FIGR ventures

Jaguar boss defends rebrand, Apple's new father-daughter tale and why Charli XCX campaigns work

Bluesky soars, John Lewis stumbles, and Donald Trump Jr joins a VC Firm

Can we feel good about the Christmas ads, at least? Celebrities as VCs and Heineken invest in Gillian Anderson's G-Spot.

Brands react to the Budget, Female Founders Fund returns, and the scariest ads of all time

The best brands of 2024, Diet Coke hunks, Harry Stebbing's $400m fund and Liam Payne

Heinz says sorry, PepsiCo revamps Doritos plus Ben Horowitz's dual support says a lot

The Burger King fallout, Nike's new brand moves and why OpenAI wants investors to avoid Elon Musk

Spice it like Beckham—Gen Z's celebrity CPG era, Bold Beans and venture capital's sexual harassment problem

Nike's new CEO, what it takes to grow and brand in 2024, John Lewis's awkward new ad

John Lewis hails turnaround, 'performance branding' is dead and Taylor Swift's Trump-inspired T-shirts

J.Crew brings back iconic printed catalogues, Unilever HQ is under attack, and Pharrell Williams designs a Lego set

Mad-for-it, Meghan, Charli, brands in a cost-of-living crisis and The Wombles

Starbucks CEO flies to work, back-to-school dominates TikTok, and LEGO x Nike

Mars buys Pringles, Google legend Susan Wojcicki dies and the rising of Simone Biles

Musk sues advertisers, Sweaty Betty creates a fem-tech range and a Dream for the Future

Snoop Dogg is an 'ambassador for happiness', McDonald's and Nike are down, Guinness is up, and Graza launches an olive oil for kids

Nike's punchy new spot, Gucci's reinvention, and Meta's Llama AI is free and risky

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UK marketing spend is up, 'fruity' boy trend, female founders build unicorns and Steve Jobs' lessons for AI

Unilever job cuts, fried chicken, and Taylor Swift versus the Bank of England

Beginnings are hard. But let's start here.

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