Rise Up | Jonathan Trimble | Substack

Can a rock alien help cinema feel less alone? Plus Bumble kills the swipe and the latest brand news.

Issue 88 — Tuesday, May 19, 2026

May 19 • Jonathan Trimble

The Allbirds AI pivot is a fugazi. 🐑 Plus Altman vs Musk gets personal, and the latest brand news.

Issue 87 — Saturday, May 2, 2026

May 2 • Jonathan Trimble

Four people went to the moon and I got sofa time with my boy 🌙 Plus Reed Hastings exits

Issue 86 — Saturday, April 18, 2026

Apr 18 • Jonathan Trimble

What if the answer to the world’s problems is fewer people? 🙋🏻 Plus, CMOs fail basic marketing test, and all the latest brand news.

Issue 85 — Friday, April 10, 2026

Apr 10 • Jonathan Trimble

OpenAI cuts back on side quests: is Jony Ive building a $6.5 billion pen? 🖊️ Plus New Balance overtakes Nike, and all the latest brand news

Mar 20 • Jonathan Trimble

Recent posts

The Super Bowl ad that bit the hand. Plus, all the latest brand news.

Feb 17 • Jonathan Trimble

Dr Pepper's $36 billion jingle is putting CMOs out of a job, plus all the latest brand news

Feb 1 • Jonathan Trimble

🧊 Comfort Under Pressure: What the Nike–Maduro Moment Really Tells Us About 2026

Jan 11 • Jonathan Trimble

Why the year in marketing is hard to wrap up. 2025 highlights plus all the latest in brands. The Happy Holidays Edition✨🫱🏻‍🫲🏼

Dec 19, 2025 • Jonathan Trimble

Sorry Black Friday, we're just not that into you.🤑 Plus 40+ links of all the latest brand news.

Dec 5, 2025 • Jonathan Trimble

🫧 The AI bubble has already burst—in our minds. Plus, all the latest brand news.

Nov 21, 2025 • Jonathan Trimble

Rise Up

Rise Up

Ten minutes. The week's signals on brands, startups, tech, venture, design. And a weekly exhale — part analysis, part catharsis.

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