Rise Up | Jonathan Trimble | Substack

The Super Bowl ad that bit the hand. Plus, all the latest brand news.

Feb 17 • Jonathan Trimble

Dr Pepper's $36 billion jingle is putting CMOs out of a job, plus all the latest brand news

Feb 1 • Jonathan Trimble

🧊 Comfort Under Pressure: What the Nike–Maduro Moment Really Tells Us About 2026

Jan 11 • Jonathan Trimble

Why the year in marketing is hard to wrap up. 2025 highlights plus all the latest in brands. The Happy Holidays Edition✨🫱🏻‍🫲🏼

Dec 19, 2025 • Jonathan Trimble

Sorry Black Friday, we're just not that into you.🤑 Plus 40+ links of all the latest brand news.

Dec 5, 2025 • Jonathan Trimble

Recent posts

🫧 The AI bubble has already burst—in our minds. Plus, all the latest brand news.

Nov 21, 2025 • Jonathan Trimble

🎄 Christmas ads: why crying is less profitable than clicks, plus all the latest brand news

Nov 7, 2025 • Jonathan Trimble

Gifts you can’t put into words? Try a robot. Plus all the latest brand news.

Nov 5, 2025 • Jonathan Trimble

🧘🏼‍♀️ Lululemon's "nosedive" ad: When marketers confuse the soul of a brand with its share price, plus 40+ links of brand news

Oct 25, 2025 • Jonathan Trimble

ChatGPT's brand makeover, Apple's next chapter and Alec's ice cream, all the latest in brand news

Oct 12, 2025 • Jonathan Trimble

Ben & Jerry’s muzzled, OpenAI’s first brand campaign, Maxwell House becomes Maxwell Apartment …and all the latest in brand news

Sep 30, 2025 • Jonathan Trimble

Rise Up

Rise Up

Ten minutes. The week's signals on brands, startups, tech, venture, design. And a weekly exhale — part analysis, part catharsis.

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