Rise Up | Jonathan Trimble | Substack

🧘🏼‍♀️ Lululemon's "nosedive" ad: When marketers confuse the soul of a brand with its share price, plus 40+ links of brand news

Oct 25 •

Jonathan Trimble

ChatGPT's brand makeover, Apple's next chapter and Alec's ice cream, all the latest in brand news

Oct 12 •

Jonathan Trimble

Ben & Jerry’s muzzled, OpenAI’s first brand campaign, Maxwell House becomes Maxwell Apartment …and all the latest in brand news

Sep 30 •

Jonathan Trimble

Walt Stack’s lesson for Nike 🏃🏼‍♂️, Starbucks takes a fashion bow, Alphabet at $3 trillion and all the latest in brand news

Sep 16 •

Jonathan Trimble

🥫 Buffett’s Kraft Heinz shake-up, Nike’s reboot of “Just Do It,” Musk’s big Tesla humanoid bet — all the latest in brand news

Sep 9 •

Jonathan Trimble

Rise Up

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